Columbus, OH

Colleen Brannigan

Enrollment & Family Experience Strategist · 3 articles

Background

Colleen spent eleven years as a centre director, most of it with a waitlist she could not see clearly and a tour calendar she filled by hand. She knows the specific week in August when re-enrollment either holds or collapses, and she knows how many families quietly enroll somewhere else because nobody called them back on a Monday. She designs the enrollment and tour workflows in the Childcare Snapshot and writes about filling seats without making parents feel processed.

Colleen Brannigan is an editorial persona for this site, not a licensed childcare provider or an early-childhood specialist. Everything filed under this byline is about running the business side of a centre, never about how to care for a child, set ratios, or meet a licensing requirement.

Filed by Colleen Brannigan

Articles by Colleen Brannigan

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The re-enrollment season playbook for daycares and preschools

A step-by-step re-enrollment campaign that locks in current families early, surfaces open seats sooner, and fills them well before the summer slowdown starts.

Retention · April 14, 2026

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The daycare enrollment funnel that fills seats

A start-to-finish enrollment funnel for daycares and preschools, from first enquiry to signed paperwork, built to fill seats without hiring a bigger front desk.

Enrollment · February 11, 2026

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How to cut daycare tour no-shows (without nagging parents)

A practical sequence for confirming, reminding and recovering childcare tours, so more of the families who book actually walk through your centre's door.

Enrollment · January 28, 2026