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The people behind the playbooks

Written by people who have run the front office

Every article on this site is filed by one of three subject-matter voices, each owning a different corner of a childcare centre: the enrolment and tour calendar, the everyday contact that keeps a family enrolled, and the GoHighLevel build behind both.8 articles published so far.

Colleen Brannigan
Enrollment & Family Experience Strategist
Columbus, OH

Colleen spent eleven years as a centre director, most of it with a waitlist she could not see clearly and a tour calendar she filled by hand.

  • Tour scheduling and no-show recovery
  • Waitlist and enrollment pipelines
  • Re-enrollment season campaigns
3 articlesRead their work →
Priscilla Adeyemo
Family Retention & Reviews Lead
Charlotte, NC

Priscilla came up through the front office of a three-site preschool group, where she learned that the families who leave rarely complain first, they just stop replying.

  • Daily reports and parent updates
  • Google review harvesting
  • Parent referral programs
2 articlesRead their work →
Martin Eskildsen
GHL Snapshot Engineer
Boise, ID

Martin builds and stress-tests the automations that ship inside the Childcare Snapshot.

  • Tuition auto-pay and dunning flows
  • GoHighLevel workflow debugging
  • Form and intake automation
3 articlesRead their work →

Bylines you can trace

Each byline links to the writer who filed it and the area they cover, so you can judge a playbook by who wrote it. These are the site's editorial voices, writing from centre operations and GoHighLevel implementation experience. They are not licensed childcare providers, early-childhood educators or child-development specialists, and they hold no state licence. Nothing published here is licensing, ratio, curriculum or child-safety guidance. Every decision about care, staffing and compliance stays with your centre and your licensing authority.