Articles by Martin Eskildsen
LineLeader alternatives for small childcare centers: enrollment software that actually shows its price (2026)
Shopping for a LineLeader by ChildcareCRM alternative? Here is what LineLeader really costs, the enrollment and follow-up tools that publish real prices in 2026, and how to pick one that fits one or two centers instead of a chain.
Comparisons · October 13, 2026
How to handle late pickups at your daycare: the policy, the fee, and the texts that do it for you
A center director's complete system for late pickups: a policy parents actually agreed to, a late fee that gets paid, and the automated texts that warn parents and bill the fee, without burning out your closing staff or breaking the TCPA.
Operations · October 6, 2026
Brightwheel vs Procare: which actually costs less, and which should you pick, in 2026
A plain-English Brightwheel vs Procare comparison for 2026: the real (mostly hidden) pricing, a feature-by-feature verdict, three center-size scenarios, migration costs, and the one job neither tool actually does.
Comparisons · September 24, 2026
Can you legally text daycare parents? The 2026 rules on consent, photos, and child records
A plain-English 2026 compliance guide for daycare and preschool directors: when you can text parents, how consent and A2P 10DLC registration work, the photo and child-record rules that actually bind you, and what it costs to get it wrong.
Compliance · September 17, 2026
What childcare software actually costs in 2026 (real prices for Brightwheel, Procare, Lillio, Kangarootime, Playground and LineLeader)
A plain-English teardown of what childcare management software really costs in 2026, including the per-child fees and demo-gated prices vendors do not put on the page, with three real budget scenarios.
Pricing · September 13, 2026
Childcare Snapshot vs building it yourself in GoHighLevel
Should you buy the pre-built Childcare Snapshot or build your own enrollment automation from scratch in GoHighLevel? An honest look at the real cost of each.
Comparisons · May 6, 2026
Tuition auto-pay and late-payment recovery for childcare centers
How to set up tuition auto-pay and a kind but firm late-payment recovery flow that protects your centre's cash flow without damaging the parent relationship.
Operations · March 10, 2026
5 childcare automations that keep your waitlist full
The five GoHighLevel automations every daycare and preschool should ship first, ranked by how fast each one turns a cold enquiry into an enrolled family.
Playbooks · January 12, 2026